Ecological Association Survival spokeswoman Daniela Stojanova explained that the causes of the pollution in the capital centered around the large numbers of old cars and trucks operating in the city, the lack of an environmentally-friendly public transportation system, and poor enforcement of auto and factory exhaust emissions control.

Ecological Association Survival developed a petition and action plan for the public to sign during the demonstration. The action plan encouraged the government to limit traffic in the city center of Skopje by creating pedestrian areas, to install cleaner running trolley bus and tram services while phasing out old polluting buses, and to enforce auto exhaust emission laws by the police. It also called for a variety of other measures that would encourage businesses to invest in cleaner technologies, and governments to control, enforce, monitor, and publicize elements contributing to air pollution in the city.

Over 500 people signed the petition in Skopje's Main Square in support of the action plan. Demonstrators then took the petition to the city council and Mayor Goran Nikolovski. Even though there has been no forthcoming response to the petition from either the mayor's office or city council, Stojanova felt the action was a success. "What was wonderful was that we had children participating with us, marching in the streets. They were excited and sometimes chanted the loudest. It is important that they get the chance to feel they are making a difference."

Ecological Association Survival, encouraged by the success of its air pollution campaign, also tried to tackle the problem of illegal and unmonitored disposal of communal garbage. A similar march was planned, but few people participated. "It's hard to get people to really understand this issue here in Skopje," said Stojanova. "We do not even have a word in Macedonian to describe this problem." ESA plans to continue its efforts to combat air pollution in order to make the city of Skopje a better and cleaner place to live.