CEEWEB is the Central and Eastern European Working Group for the Enhancement of Biodiversity, and it launched the new campaign during its annual meeting in Uherske Hradiste, Czech Republic in November 1994. CEEWEB is one of the few topic-oriented networks that focuses on regional cooperation. During the meeting, the group stressed the importance of regional cooperation for nature conservation.
"Nature conservation in one country alone will not be sufficient. All countries of Central and Eastern Europe must cooperate together, and we must improve our international cooperation in CEEWEB to protect nature effectively," said Mirek Kundrata of Veronika, the Czech NGO that helped to organize the meeting. The organization's members are nature conservation NGOs from 14 countries, most of them in Central Eastern Europe. CEEWEB is open to all interested NGOs in Central and Eastern Europe.